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Trades & Construction · From CHF 3,490

Tradesperson Website 2026: More Jobs Through Professional Online Presence

0gravity builds websites for tradespeople, electricians, plumbers and painters in Switzerland. Lead generation, service area pages, project gallery and Google visibility — from CHF 3,490.

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The Challenge

Why skilled tradespeople still don't get enough jobs

You do excellent work. Your clients are satisfied. But there are gaps between jobs — and word of mouth alone is no longer enough to keep your calendar full. The problem isn't your work. The problem is that new clients can't find you.

The numbers are clear: 82% of all people looking for a tradesperson start on Google (Google/Ipsos 2024). They search "electrician Zurich", "plumber emergency Bern" or "painter Lucerne" — and the first three results get 75% of all clicks. If your business doesn't appear there, you simply don't exist for these potential clients.

Many tradespeople rely on platforms like local.ch, renovero or Yellow Pages. The problem: on these platforms, you stand next to 20 competitors. The client compares on price, not quality. And the leads that come through platforms are often price-sensitive — they're looking for the cheapest quote, not the best tradesperson.

Your own website, on the other hand, positions you as the expert in your region. Here you showcase your work (project gallery), your qualifications (certifications, training), your reviews and your availability. Clients who enquire through your own website are willing to pay for quality — because they're already convinced.

In 2026, there's also a new factor: AI visibility. ChatGPT, Perplexity and Google Gemini increasingly recommend local tradespeople directly in conversation. "Who can install a socket in Zurich?" — the AI recommends tradespeople with their own website, structured data and real reviews. No website? No recommendation.

The financial impact is enormous: An average trade job in Switzerland ranges from CHF 1,500–5,000. If your website brings you just two additional jobs per month, that's CHF 3,000–10,000 in additional revenue — monthly. The one-time investment of CHF 3,490 pays for itself after the first extra job.

The Solution

What a tradesperson website must deliver in 2026

Lead generation & quote forms

Professional contact and quote forms that work and are nDSG-compliant. Clients describe their project, upload photos and receive automatic confirmation. You get the enquiry immediately by email — with all the details you need for a quote. No missed leads, no spam enquiries, full control.

Service area pages

Individual pages for each city and region in your service area — "Electrician Zurich", "Electrician Winterthur", "Electrician Uster". Each page contains local content, optimized keywords and Schema.org markup. This massively improves your Google ranking and ensures clients in your area find you first. More about local SEO at /en/services/seo-ai-visibility/.

Project gallery (before/after)

Show your work — nothing convinces clients more than real projects. Before/after images with slider function, project description and category (bathroom renovation, electrical installation, painting). You update the gallery yourself via a simple CMS. A project gallery with 10+ references is the strongest trust factor for local tradespeople.

Google Reviews & trust

Your best Google reviews prominently on the website — automatically updated, with star ratings and client feedback. For tradespeople, trust is the decisive factor: 88% of consumers trust online reviews as much as personal recommendations. We make it easy for your clients to leave a review — with a direct link after project completion.

Certifications & qualifications

Swiss Federal diplomas, master craftsman certificates, professional credentials, memberships (VSEI, suissetec, SMGV) — professionally displayed on a dedicated page or in the header. Certifications are an important quality marker for Swiss clients. We ensure potential clients immediately see that you're qualified and trustworthy.

Emergency contact & click-to-call

For plumbing, electrical and locksmith emergencies: A prominent emergency section with your phone number, click-to-call functionality and availability hours — visible immediately on every device. Schema.org markup ensures Google displays your emergency availability directly in search results. More about our technology at /en/technology/.

What's included

Everything for your trades business — one fixed price, full transparency

Mini from CHF 3,490

  • 5 pages (Home, Services, Projects, About, Contact)
  • Project gallery with before/after
  • Contact & quote form (nDSG-compliant)
  • Google Maps & service area
  • Responsive design & privacy policy included

Standard from CHF 8,990

  • Everything from Mini, plus:
  • 5+ service area pages (local SEO)
  • Google Reviews widget
  • Emergency contact with click-to-call
  • AI optimization (llms.txt, Schema.org)
All packages and pricing in detail →
Process

4 steps to a tradesperson website that generates jobs

01

Discovery

We get to know your business: services, service area, target audience, existing channels. Quote within 24 hours — no obligation.

02

Design & Structure

You see the mockup with your projects, services and contact options. Feedback, adjustment, approval — until everything fits.

03

Build

We build your website with Astro.js — fast, secure, SEO-optimized. Including service area pages, project gallery, quote form and nDSG-compliant privacy policy.

04

Launch

Your website goes live. Hosting, domain, SSL, Google Business Profile integration — all set up. CMS introduction so you can start uploading projects right away.

FAQ

Frequently asked questions about tradesperson websites

Does a trades business really need its own website?
Absolutely. 82% of all people looking for a tradesperson start online — on Google, not in the phone book (Google/Ipsos 2024). Without your own website, potential clients find at best your Google listing. No portfolio, no references, no trust. A professional website showcases your work, your certifications and your availability — generating enquiries around the clock, even when you're on the job site.
How much does a tradesperson website cost in Switzerland?
At 0gravity, professional tradesperson websites start from CHF 3,490 (Mini: 5 pages, contact form, Google Maps, portfolio, nDSG-compliant). For businesses with multiple services, service area pages and advanced lead generation, we recommend the Standard package from CHF 8,990. All prices are fixed — no hidden costs. Details at /en/pricing/.
How does a website help me get more jobs?
Three ways: (1) Local SEO — when someone googles "electrician Zurich" or "plumber emergency Bern", your website appears prominently. (2) Lead generation — a professional contact and quote form turns visitors into enquiries. (3) Trust — project gallery, Google reviews and certifications convince potential clients you're the right choice. On average, a professional tradesperson website generates 30–50% more enquiries than a business without one.
Can I update the website myself?
Yes. We set up a simple CMS where you can add new projects, images and texts yourself — no technical knowledge required. Uploading a new project takes 5 minutes. Ideal for keeping your reference gallery current and showing potential clients what you've recently built or renovated.
Do you also create pages for different service areas?
Yes, that's one of our strengths. We create individual pages for each city or region where you operate — e.g. "Electrician Zurich", "Electrician Winterthur", "Electrician Uster". Each page is optimized for local search queries and contains relevant content for the respective region. This massively improves your Google ranking and generates targeted enquiries from your service area.
Is the website nDSG-compliant?
Yes. Every tradesperson website from 0gravity is nDSG-compliant (new Swiss Data Protection Act since September 2023) and GDPR-compliant. Privacy policy, legal notice, cookie solution and privacy-friendly analytics are included — no surcharge. Especially important for businesses collecting client data through contact and quote forms.
How long does it take until the website is live?
Typically 2–4 weeks from initial consultation to go-live. Simple tradesperson websites with 5 pages and project gallery can be done in 2 weeks. Larger projects with service area pages, multilingual support and advanced lead generation take 4–6 weeks.
Can I display an emergency number prominently?
Of course. For tradespeople offering emergency services (plumbing, electrical, locksmith), we design a prominent emergency section with click-to-call functionality, visible immediately on every device. Including emergency availability hours and Schema.org markup, so Google displays your emergency availability directly in search results.

Learn more about our services, compare our pricing, read our blog, explore our technology or find us in your region.

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Or directly: hello@0gravity.ch

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